ATAS to make Australian TV debut on the Nine Network

13/11/2015 at 1:05pm
Categories: Industry News

TravelDaily said that the Australian Federation of Travel Agents has just announced that a new 15 second TV commercial promoting the benefits of booking through an agent will be broadcast during key Channel 9 programs, as part of AFTA's "ongoing commitment to consumer education".

The commercial will begin from Sunday 15 November and run for three weeks on Channel 9 Sydney shows including TODAY, Mornings, the Ellen DeGeneres Show, Nine News Now and Nine's Afternoon News.

AFTA said this new activity "will have a powerful impact and mass exposure reaching more than 4 million consumers in total and more than 1 million of our core target audience, females 25-54 years old".

As well as the TV broadcasts the campaign will be supported with national exposure across Nine Entertainment's digital platforms, with the advertisement displayed to travel intenders, reaching 116,000 consumers.

View the ad here:


According to ATAS:

"Researching your next trip is an exciting stage in your travel plans. Booking with an ATAS accredited agent means you’re in safe hands and can travel with confidence.

ATAS travel agents have met strict standards and criteria in order to become nationally accredited. Their accreditation means they are the best in the industry, credible, well trained and professional businesses. This means you can book your travel knowing you’re in the safe hands of a trusted and reputable travel agent.

Agents are trained destination and product experts and know how to sort through the myriad of travel information available. Their industry knowledge and network means they have access to the best product suppliers and first-to-market offers to ensure you get access to the best quality travel experiences.

An agent has a world of travel information at their fingertips, saving you countless hours of online searching and frustration.

Travel agents are a "one-stop shop.” They can handle every aspect of your travel—from booking airline tickets, ground transfers, tours and activities, travel insurance and so much more. They are often cheaper especially for complicated itineraries, clarify the fine print on penalties and restrictions.

Agents have access to exclusive deals and will find the best products for the best value—that fit your unique travel needs. It’s proven that they provide a service that is better, faster, and more affordable than you can do yourself.

Your agent ensures you get where you want to go, when you want to go, and is there to provide timely, insightful, professional guidance along the way. Their experience counts!

Travel agents offer a personal touch that is invaluable. From an extra pair of eyes to ensure the accuracy of your booking details, to advice with visa application, assistance with travel documentation, valuable travel hints and tips, can store travel preferences including passport numbers and frequent flyer number to save you retrieving them each and every time you travel. Some travel agents also offer 24-hour service so you’re not outsourced to an overseas call centre in the event of an emergency.

Travel agents work for their clients, not for a travel supplier. Let your agent do the work for you—they’ll filter your options and provide only the recommendations that make the most sense for you.

A perfectly planned trip made just for you is priceless! A professional travel agent is trained to make your entire experience- from start to end - hassle-free. As your trusted adviser, not only do they tailor the itinerary to suit your needs they can guide you to the right restaurant, museum, or off-the-beaten-track excursion – that’s perfect for you.

If you experience a problem while travelling, your agent acts on your behalf as your personal travel advocate. If your flight is delayed or cancelled, if you need to reschedule, if a supplier ceases to trade, or a natural disaster or personal accident occurs, the agent can provide support and assistance in a timely manner. Always book through an accredited ATAS travel agent.

Always book through an accredited ATAS travel agent!"

 More information can be found here: http://www.atas.com.au/why-book-with-an-atas-agent

 


 

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